CHALLENGE
A British producer of soft drinks with many leading brands including Robinsons, Tango, J20, R Whites and Purdeys, as well as being a major international partner with Pepsico, was seeking to produce a mobile brand sales analysis system using data inputs from the international retail data research companies such as Neilsen, WPP, IRI and GfK.
SOLUTION
2GoCloud was implemented to be able to display Flash-based interactive dashboards capable of delivering the various research data inputs in “layers of information” which could provide a means of navigating through the structure of the data without the need to integrate the sources.
BENEFIT
Due to 2GoCloud’s ability to render the underlying content at high resolutions, it was able to create high-quality graphical themes which matched those of the respective brands and could easily be segmented to deliver a greater “view” of data as users were higher in the organisation’s structure.